The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Fate's in your hands Agency: Bartle Bogle Hegarty China / Shanghai Client: WWF China Category: Gaming & Branded Applications / Branded applications
Killzone 2 Webgame Agency: Agency Republic / London Client: PlayStation - Sony Computer Entertainment UK Category: Gaming & Branded Applications / Branded applications
Real Racing GTI Agency: AKQA / Washington Client: Volkswagen Category: Gaming & Branded Applications / Branded applications
uArt Agency: BBDO / New York Client: Procter & Gamble/Gillette Category: Gaming & Branded Applications / Branded applications
Doritos: Concert in a Bag Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito-Lay Doritos Category: Gaming & Branded Applications / Branded applications
Pizza Hut iPhone App Agency: IMC2 / dallas Client: Pizza Hut Category: Gaming & Branded Applications / Branded applications
Showtime Nurse Jackie on Kindle Agency: OMD / New York Client: Showtime Category: Gaming & Branded Applications / Branded applications
Expedition Africa- The game Agency: Pod Digital Design / Lexington Client: History Channel Category: Gaming & Branded Applications / Branded applications
Light the Dark Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Amnesty International Category: Gaming & Branded Applications / Branded applications

2010 Branded Entertainment Silver Pencil

Bartle Bogle Hegarty China / Shanghai

WWF China

Fate's in your hands

Gaming & Branded Applications / Branded applications

10034E

2010 Branded Entertainment Bronze Pencil

Agency Republic / London

PlayStation - Sony Computer Entertainment UK

Killzone 2 Webgame

Gaming & Branded Applications / Branded applications

10035E

2010 Branded Entertainment Bronze Pencil

AKQA / Washington

Volkswagen

Real Racing GTI

Gaming & Branded Applications / Branded applications

10036E

2010 Branded Entertainment Bronze Pencil

BBDO / New York

Procter & Gamble/Gillette

uArt

Gaming & Branded Applications / Branded applications

10037E

2010 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Frito-Lay Doritos

Doritos: Concert in a Bag

Gaming & Branded Applications / Branded applications

10038E

2010 Branded Entertainment Merit Award

IMC2 / dallas

Pizza Hut

Pizza Hut iPhone App

Gaming & Branded Applications / Branded applications

10039E

2010 Branded Entertainment Merit Award

OMD / New York

Showtime

Showtime Nurse Jackie on Kindle

Gaming & Branded Applications / Branded applications

10040E

2010 Branded Entertainment Merit Award

Pod Digital Design / Lexington

History Channel

Expedition Africa- The game

Gaming & Branded Applications / Branded applications

10041E

2010 Branded Entertainment Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Amnesty International

Light the Dark

Gaming & Branded Applications / Branded applications

10042E

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